Google Search Ranks AI Spam Above Original Reporting in News Results

Google adjusted its policies to target AI spam earlier this year, but plagiarizing content still comes up higher in search results months later—and SEO experts aren’t sure why.

Posted by on 2025-01-01 21:18:11
While searching for the latest information on Adobe’s artificial intelligence policies, I typed “adobe train ai content” into Google and switched over to the News tab. I had already seen WIRED’s coverage that appeared on the results page in the second position: “Adobe Says It Won’t Train AI Using Artists’ Work. Creatives Aren’t Convinced.” And although I didn’t recognize the name of the publication whose story sat at the very top of the results, Syrus #Blog, the headline on the article hit me with a wave of déjà vu: “When Adobe promised not to train AI on artists’ content, the creative community reacted with skepticism.”